OUR COACHES
Get to know the faces of PBC
Luke Murray
Founder, Head Coach
Luke is a born and raised Tucsonan with nearly a decade of experience working in bicycle education for youth in the greater Tucson area. He has been riding his bike since he was little but really found a love for two wheels when he learned to fix bikes at BICAS in 2010. Since then, Luke has seen that the bicycle can be used as a tool for tremendous personal growth and hopes to share lifechanging experiences with more youth in the Tucson community.
Deidra Bustos
Founder, Head Bikepacking Coach
Born and raised in Arizona Deidra's cycling journey has been intrinsically tied to the Sonoran Desert. She began by commuting in high school and learned to mountain bike in 2012 falling in love with Tucson all over again. Deidra also started coaching youth cyclists in Tucson around 2012, paving a way to share her love of the desert. In 2016 she found her way to bikepacking and long distance endurance riding, and in 2018 she began coaching youth riders in bikepacking. Cycling has always been a part of her life as transportation, hobby, and profession and she is particularly passionate about sharing cycling with the youth of her hometown.
Colin Holmes
Founder, Board President, Coach
Colin Holmes was born and raised in Tucson and has two decades of involvement in cycling non-profits. As a BICAS collective member (2006-2021), he contributed to IT, welding instruction, shop mechanics, sculpture creation, and fundraising. During Colin's time with El Grupo (2006-2020) he founded the academic support hours as well as the youth bikepacking program while coaching and empowering youth to see the bicycle as a tool of joy and an exciting form of transportation.
Colin has also donated around 60 ghost bikes throughout Pima County as memorials for fallen cyclists.
His community focused work reflects a deep commitment to supporting and empowering the cycling community in Tucson and beyond.
Aliz Potucek
Board Member
Aliz is a Tucson-based landscape architect passionate about creating more vibrant communities through design and transportation. Outside of work, you can often find her riding bikes in the mountains. As a board member of Project Bike Club, Aliz is excited to help create opportunities for young people to build skills, explore the outdoors, and experience the joy and freedom of riding a bike.
Former Staff and Board Members
Veronique Pardee
Founder, Former Board President
Veronique’s love of the bicycle began out of necessity. Without a car until she was 27, non-motorized forms of transportation got her around Chicago, where she grew up and Philadelphia, where she concluded her studies with a law degree. She’s been in Tucson since the late 90’s and considers the desert her home. While in Tucson, and with the help of Bell Bicycle Helmets she started and led Bell Joy Ride (now Tucson Women Shredders)—monthly women’s mountain bike rides and networking events. She has coached kids on bikes for over ten years and helping youth uncover their potential through the bicycle is her passion. She is also an avid rock climber and likes nothing more than to put on a backpack and head into the mountains.